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Ignite your economic and social success in 2014

Introduction to Win-Win Blog Series

The goal of my new book, Win-Win for the Greater Good, and for my work in general, is to stimulate the building of cross-sector partnerships with the goal of creating a greater good for society. Win-Win is, basically, a 12-step proven process designed to ignite economic and social success for your organization - any organization in any sector. And because my mission is to present this opportunity to you with as few barriers as possible, I am beginning an extensive series of blogs which will provide all the key information, guidelines, benefits and “teaching moments” that can be found in my book. I can’t think of a better way of starting 2014 than to give away this important information to my friends and colleagues.

I am thrilled that Win-Win for the Greater Good has met with exceptional reviews and testimonials, from experts at the highest level, in all sectors. Here are a few examples:

“Win-Win for the Greater Good provides the ‘how to’ blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.”
Casey Sheahan, CEO, Patagonia, Inc.

“Win-Win lucidly captures Bruce Burtch’s decades of practitioner wisdom on cross-sector partnerships. The book is filled with rich examples and insightful practical guidance on how to build powerful partnerships. Read it and learn from a master!”
James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Emeritus, Harvard Business School
Author, The Collaboration Challenge

“A ‘must read’ for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good."
Howard Behar, President, Starbucks Coffee International, Retired

“Bruce beautifully articulates that business is not a zero-sum game – someone doesn’t have to lose for another to win. By creating value for the community, all of the organization’s stakeholders will benefit and can thrive. Operating this way is not only enriching and fulfilling, but, ironically, it’s also the most enduring and profitable approach to business.”
Kip Tindell, Chairman and CEO, The Container Store

"An amazing compilation of great ideas! Win-Win for the Greater Good provides terrific tools and concepts that will help your non-profit, your business or your community make a difference in the lives of many."
Sherri Lewis Wood, Founder, One Warm Coat

“Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships. It challenges you to build a business value proposition and provides over 30 ways to beneficially impact your organization through partnerships, while greatly increasing your service impact.”
Peggy Duvette, Executive Director, WiserEarth

After 35 years of building such partnerships, I can say with full confidence that there is nothing in business today that provides as much economic and social benefit, on as many levels, to as many stakeholders as a strategic partnership between any combination of the nonprofit, for-profit, education or government sectors that partnership is focused on the greater good. Nothing else comes even close. And this blog series will prove that statement.

Of course, if you want jump in with both feet, please visit and purchase Win-Win for the Greater Good. In either case, I think you will find a treasure chest of opportunities… and will enjoy the ride!

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