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IFC changes name to IFC

IFC changes name to IFC
Photo by Frazer Harrison/Getty Images

You read the headline correctly. Despite branding itself strictly as IFC for the last several years, the cable network was still legally known as the Independent Film Channel until today, when the company officially renamed itself as just IFC, a now meaningless acronym.

“The name ‘Independent Film Channel’ has been legally retired and IFC as an acronym now stands for nothing,” said the network's president, Jennifer Caserta. “Well, it actually stands for a growing number of smart, funny and original alternative comedies, but our viewers already know that. So, starting today, IFC is legally IFC.”

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Originally spun off from Bravo in 1994, the channel first aired commercial-free independent movies. Gradually, the network's programming began to broaden. IFC acquired off-network runs of several comedies and dramas with cult-followings, eventually launching original programming in the form of quirky, half-hour comedies like Maron and Portlandia.

The channel is owned by AMC Networks and is currently available in over 71 million television households via cable and satellite providers. Several major new series are planned for 2014, including tonight's debut of the bizarre mock-miniseries The Spoils of Babylon which includes performances from stars such as: Jessica Alba, Will Ferrell,Val Kilmer, Tobey Maguire, Haley Joel Osment, Tim Robbins, and Michael Sheen.