It is not deja vu at the box office but it may act like it with the release of "If I Stay." It should win over the other newcomers, with only "Sin City: A Dame to Kill For" having a chance at the top spot.
Those two could wage a close battle at first then one will likely falter. "If I Stay" has already pumped in $1.1 million after its Thursdays showings.
The deja vu factor is that "If I Can Stay" is much like "Fault in Our Stars" before it. The current tearjerker is aimed for roughly the same specific audience and it will rake in the cash while the others just watch. Other factors are at play here as well as August rolls on and September arrives.
The box office must compete with back to school and football. Not only the NFL, but high school and college as well. Even an NFL preseason games has prompted the Television Academy to move the Emmy Awards to Monday night. Football rules in the United States and sometimes even counter-programming doesn't work.
Come January when award season is in high gear, it happens again.
That eases as September goes on and schedules get adjusted. Then October arrives, plus award season talk really starts heating up. But, for now, hold on and hope for those pleasant surprises.
"If I Stay" can be one of those, at least for opening week. It stars Chloe Grace Moretz as Mia Hall and Jamie Blackley as Adam. Stacey Keach also stars and is perhaps the only "big" name, and that only matters when comparing it to the other film that is similar to it - "Fault in Our Stars." What helped "Fault in Our Stars" was Shailene Woodley from "Divergent" in the lead.
A story of life and death, "If I Stay" is based on the best-selling novel.
An all-star cast takes on "Sin City: A Dame to Kill For." It includes Josh Brolin, Mickey Rourke, Joseph Gordon-Levitt, Eva Green, Jessica Alba and Rosario Dawson. If it over-performs, look for it to take over but that doesn't seem likely. Frank Miller and Robert Rodriguez direct.
Jim Caviezel stars in "When the Game Stands Tall," a sports drama that will lean on the christian audience for its demographic. That may help with one or two screenings, but spread out over the weekend, it will not matter.
In all, it looks like the two films that saved the summer, "Guardians of the Galaxy" and "Teenage Mutant Ninja Turtles," will not go away just yet. Both should end up higher than "When the Game Stands Tall." Truth is, a sports movie is a tough sell, even if it has buzz.