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Idol's Kris Allen drops new music, new video as Adam Lambert, Danny Gokey soar

"American Idol" Season 8 winner Kris Allen posted a few lines to his website this week to talk about the new lyric video for his new single, "Prove It To You."

Kris Allen wrote July 9 on, that his "idea for the video was to explore different ways that we leave messages for each other… from a note passed at school, to a postcard in the mail, to a declaration written in sand."

The video was shot in Allen's home town of Conway, Arkansas. The 29-year-old singer/songwriter says the song is "personal" and, with that in mind, he wanted to share some personal aspects of his life in the video.

"You will see my dog, the hands of my friends, neighbors and family, places in my home and local businesses in Conway, Arkansas," he wrote. "In fact, one of the nearby high schools helped me collect several of the shots. I owe an especially important thank you to the person who unwittingly allowed me to graffiti the side of his house. (long story)"

"Prove It To You" appears on Allen's upcoming new album, Horizons, his third full-length studio set (he's also put together three EPs) since winning the reality singing competition. It is the second track on the album, which was made available for pre-order on July 8 as well.

Allen won "American Idol" back in 2009. He followed the win with a self-titled album that included the Billboard Hot 100 Top 20 hit, "Live Like We're Dying" (No. 10 US Pop Songs chart, No. 7 Adult Contemporary chart, and No. 3 Adult Pop Songs chart), one of the biggest hits to come from an "Idol" alum. Since then, however, his songs have failed to find much traction.

But new albums and new music give rise to the hope of potential new hits... like "Prove It To You."

Kris Allen's Horizons is set for an August 12 release.

And while he's getting started, his fellow Season 8 Top 3 finalists are doing pretty well.

Adam Lambert, who was runner-up that season, is touring as the frontman for the legendary rock band Queen. Their sold out two-night stand at The Joint in Las Vegas just grossed nearly $900,000 for the band. The tour is set to gross in the neighborhood of $76 million dollars with stops across the U. S., Canada, Australia, New Zealand, South Korea and Japan.

And Danny Gokey, who finished third and went on to do some charting in country music, has gone back to his wheelhouse -- Christian music. His second full-length album, Hope In Front Of Me, was released on June 23 and debuted on the Billboard 200 at No. 40. It's a bit of a drop from his No. 4 spotting on his debut album, which went on to sell over 200,000 copies, but his first single from the new album, the title track, as relayed by The Hollywood Reporter, has already broke the Top 10 (No. 9) on the Hot Christian Songs chart. The album also topped the Billboard Christian Albums chart, giving Gokey his first No. 1 album.

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