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Yesterday, online discount shopping destination,, unveiled its newly redesigned website with an all new design and navigation to make it easier for customers to shop its vast collection of fashion, apparel and home decor deals. The site which was recently acquired by Groupon is boosting their brand with a new look and feel that their customers will enjoy.

“Now that we’ve officially joined the Groupon family and broadened our reach, it’s a great time to refresh the website and put our best foot forward,” said Stefan Pepe, ideeli’s Chief Executive Officer. “And our new look and feel will soon showcase a slew of new spring offerings.”

The ideeli website now features a variety of enhancements, including a refreshed logo and large feature image at the top of the home page. Some of the other new highlights include:
● Easier, more intuitive interface with product zoom to allow customers to get a better feel for the products
● More use of color and lifestyle images to help customers visualize how to wear the products

Overall, ideeli brings the runway to the “real-way” by providing a fashion destination where members will discover the latest trends and experience the satisfaction of significant savings. As ideeli celebrates the relaunch of its website, its featuring a highly curated collection of the latest spring trends and name brands. Trends this season range from floral and global prints to safari and brights, across the categories of women’s and men’s apparel, shoes, accessories and home.

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