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Iconic Niagara Falls diner being revived -- new owners, new venue

The familiar Mom's logo.
The familiar Mom's logo.

After nearly six decades in business, Mom’s Family Restaurant in Niagara Falls closed at the beginning of this year. However, fans of the diner will be happy to know it's being revived under new ownership and in a new location.

The business has been purchased by the father-son team of Gary and Ryan Wilcox and the elder Wilcox's nephew Bob Urso, according to an announcement made Thursday. The trio plans to re-open the business at the former Eddie Jay’s restaurant on Buffalo Avenue within a month.

The purchase included much of the interior appointments of Mom's, including its historic city photos, booths and lighting fixtures. “We’re even trying to pattern the inside (like Mom’s) with the decor,” said Gary Wilcox, 60. That, and many of the same dishes and price-points should keep people coming back, he noted. But more important, Gary explained, the new Mom’s will carry on the tradition of having "affordable prices, great food and heaping servings."

Wilcox and Urso, along with Gary’s wife and Ryan’s mother Debi Wilcox, have run De Dee’s Dairy ice cream stand in Niagara Falls for the past nine seasons. They bought it nine years ago after it had 22 successful years and continued that tradition.