With well over 100 million people watching the Super Bowl, domestically, movie box offices will be quiet, at least for the day. But, there is a winner here and that is, once again, "Ride Along."
Plus, a groundhog took over part of the morning as well. So, the weekend was ripe for football talk and seeing if there is more winter or an early spring. Sure, that depends on which groundhog is used and what part of the country one lives, but the hype is real. The results, not so much.
Taking a look at the box office, it is a victory, but those numbers indicate something else is on the minds of movie-goers. But, let's hand it to Ice Cube and Keven Hart for that third victory in a row. That is never easy and the first two weeks were solid. This victory is nice but the weak competition entered in.
That weak competition came from Zac Efron's latest, "That Awkward Moment." Here, let's hand it to Efron for trying an R-rated movie to distance himself from those "High School Musical" days. The awkward part would be those fans and their parents rushing to see this one. Sure, they have all grown up, but those things can cause a jolt and some apprehension. It did here. Or is just isn't a good movie and word of mouth killed it as the weekend dragged on.
1. "Ride Along" - $12 million
2. "That Awkward Moment" - $9 million
3. "Frozen" - $8.7 million
A collective ouch can be heard with "Labor Day" as it finished seventh with $5 million. The drama starring Kate Winselt and Josh Brolin lagged well behind. "Frozen" is now also in sing-a-long style in some theaters. It, too, has legs, it seems.
Best Animated Feature
“Frozen” – Walt Disney Animation Studios
Best Animated Short Subject
“Get A Horse!" – Walt Disney Animation Studios
Best Animated TV/Broadcast Commercial
"Despicable Me 2″ – Cinemark – Universal Pictures
Best General Audience Animated TV/Broadcast Production
“Futurama” – 20th Century Fox Television
The Writers Guild of America also handed out their awards and Spike Jonze won for "Her" in the original screenplay category and Billy Ray for "Captain Phillips" scored in adapted screenplay. Because of rules, "12 Years a Slave" was not eligible in the adapted category.
On the TV side, "Breaking Bad" won for drama and "Veep" took the comedy prize.