There is a very good chance that you've seen someone partake in the "Ice Bucket Challenge" to help raise money for ALS research. While the videos may seem rather humorous, you may not realize just how much good they really are doing. On Aug. 16, 2014, the ALS Association revealed that the "Ice Bucket Challenge" has raised over $10 million in donations.
Barbara Newhouse, President and CEO of The ALS Association, stated:
“Never before have we been in a better position to fuel our fight against this disease. Increased awareness and unprecedented financial support will enable us to think outside the box. We will be able to strategize about efforts in ways that previously would not have been possible, all while we work to fulfill and enhance our existing mission priorities nationwide.”
Between the time period of July 29, 2014, through Aug. 16, 2014, The ALS Association has received $11.4 million in donations. During that very same time period in 2013, the total amount of donations came in at $1.7 million.
The statement from the association reveals that the donations have come from those that are existing donors and a grand total of 220,255 new donors. It is expected that the majority of those new donors are due to the "Ice Bucket Challenge."
For those not aware, the "Ice Bucket Challenge" shows someone having a video recorded of themselves having ice water dumped over their heads. They then post the video and challenge others to do the same or donate $100 to The ALS Association.
In reality, many people have been doing the video for the "Ice Bucket Challenge" yet still donating some money. Needless to say, but it's all for a good cause and people are enjoying themselves in the meantime.
Many celebrities have also taken part in the "Ice Bucket Challenge," and they include Vince McMahon, Bill Gates, Oprah Winfrey, and countless others.
“Words cannot express how incredibly grateful we are to the tens of thousands of people who have donated to support the fight against ALS,” said Newhouse. “The money and the awareness generated through this effort are truly game-changers in the fight against this disease.”