Ian Somerhalder flew to Austin, Texas on Saturday March 8 to sit on a panel at the SXSW Interactive Festival. He joined his RYOT ‘brother’ Bryn Mosher , (RED’s) Chief Digital Officer Chrysi Philalithes, Omaze Co-Founder Ryan Cummins to ‘talk’ “Companies, Non-Profits & the Future of Impact’.
According to Ask Missa.com Ian’s segment of the conversation was to stress the importance of involving the ‘up and coming’ generation who wish to ‘do good’ and if necessary impact companies.
RYOT News of which Ian is an advisor is on the only online newspaper that allows the reader to take action (such as a donation or sign a petition etc.) on a story and thus ‘become the news’ . Bryn’s idea was to have the panel audience tweet ‘Best panel so far @RYOT News, @RED, @Omaze, @Ian Somerhalder.’ With each mention on Twitter $1.00 was contributed to an RYOT project that is building a boat in the Philippines. The people responded and the tweet trended worldwide.
RED partners with companies such as Starbucks, Coca Cola, Apple, Bank of America, Johnathan Adler etc that donate a portion of their profits to help in the fight against Aids in babies. According to RED.org, 700 babies are born a year with HIV. The aim of RED is to dramatically lessen this threat by 2015.
Omaze organizes events that allow fans to win a chance to hang out with their favorite celebrities by donating to charities
Sounds like everyone has innovative ideas on how to involve companies with nonprofit s and thus ‘do good’