On January 15, Iams announced the results from the 14th annual Home 4 the Holidays campaign, which concluded on January 2. It was another very successful year, where nearly 1.3 million pets were adopted into forever homes during the course of the campaign.
Homes were found for:
- Dogs: 684,896
- Cats: 553,550
- Other: 26,663 (including rabbits, reptiles, horses, birds and more)
That brought the total to over 8.3 million pets around the world that have been adopted through the program since its inception in 1999..
“We're celebrating the fact that in just three months we helped save the lives of almost 1.3 million animals,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “We're proud of the work we've done and we're especially proud of the hard work the partner organizations continue to do every day. Take the story of Wyatt, a tiny kitten who was abandoned and found near death. Wyatt was nursed back to health by dedicated cat rescue volunteers and has since found his forever home. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet."
Iams also donated more meals than ever before, surpassing their goal of 5 million bowls of food.
These goals were achieved by having consumers:
- Purchase specially marked bags of food
- Take part in the Digital Dish Drive on the Iams Facebook page (Facebook.com/iams)
- Join the Iams Life Long Rewards program
- View, like or share YouTube sensation Andrew Grantham's Singing Pets Holiday Video on the Iams YouTube page.
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