“This is still very much the world of Spider-Man. There may be a new Spider-Man here, doing things in a new and different way, but you’re going to see the Spider-cast reacting to this,” said writer Dan Slott in an interview with Marvel.com. “You’re going to see how this Spider-Man will deal with our Spider-Man’s villains. How will he react to this Spider-Man’s supporting cast? That is clearly the world of this book. The world hasn’t changed, just the hero.” – Axel Alonso Editor in Chief, Marvel Entertainment.
Oh. I guess Marvel NOW WILL screw up Spiderman. So there you go.