One thing you hear in marketing classes is location, location and location. I-25 Speedway, an ASA Member Track near Pueblo, CO, is hoping that their location will work well this season as they plan to entertain the best of the best this season. This includes the men, women and families serving today in the United States Military.
The quarter-mile high-banked asphalt oval located seven miles north of Pueblo, right off of I-25 recently announced their 2013 schedule with their season opening on Saturday, May 25.
Perry White, I-25 Speedway Promoter, is hoping to entertain as many fans as possible this season. But he and his staff are hoping to give back to the military families living at the nearby bases.
“A couple of years ago, my son Ryan suggested that we really need to look at doing some advertising focused on the nearby bases,” White recalled. “We have five Air Force and one army base within 120 miles of our track. These heroes and their families deserve a fun night and we would like to welcome them to I-25 Speedway this season and let our competitors entertain them on our fast quarter-mile oval.”
Those six bases near I-25 Speedway include: Fort Carson (El Paso, CO), Scheiver AFB (El Paso, CO), Peterson AFB (Colorado Springs, CO), Cheyenne Mountain (Colorado Springs, CO), Buckley AFB (Aurora, CO) and the Air Force Academy (Colorado Springs, CO).
“We want to have a place for our soldiers and their families to come, relax and have a good time,” White said. “These men and women dedicate their lives to protecting our freedom today. We feel that we owe this to them and hope they take advantage of the entertainment that short track racing provides for everyone.”
White and his staff will be advertising specials for the military in their base newspapers throughout the season and will have special military pricing all season long.
Throughout the season, fans will get an opportunity to see a great variety of divisions competing on Saturday nights. These divisions include: Super Late Models, Grand American Modifieds, Sportsman, Street Stocks, Mini Stocks, Hornets, Charger Figure 8’s, Legends, Super Mods and CARC.
I-25 Speedway also recently renewed as an ASA Member Track for the 2013 season. “It is exciting to work with Perry White and his staff this season,” Dennis Huth, ASA Racing President said. “I-25 Speedway is in a very unique location between Colorado Springs and Pueblo, CO. We salute them on their efforts to not only offer the best short track action to the racing fans in the area but also give a great valued entertainment venue for the men and women serving in the military. We are glad to support them on this effort.”
I-25 Speedway will have practice sessions on April 27, May 4, May 11, and May 18 from 10am to 4pm for all divisions.
Their 2013 season will open on Saturday, May 25 with the Super Late Models, Grand American Modifieds, Sportsman, Mini Stocks, and Hornets. Their Saturday night programs get underway at 6pm.
You can learn more about I-25 Speedway by visiting www.i25speedway.com. The American Speed Association started as a single racing series in 1968 and is a fast growing racing sanctioning body today. The ASA Member Track program sanctions dirt and asphalt short tracks along with road courses around the United States, as well as a variety of regional and national touring series. To learn more about the ASA Member Tracks and Sanctioned Series in your area, please visit www.asa-racing.com. Follow ASA Racing on Facebook at www.facebook.com/american.speed.assoc and on Twitter at @ASARacing.
You can also look for the nearest ASA Member Track, get the weekend schedule, ASA Series information right on your smartphone by downloading the ASA Racing App for the iPhone and Android phones for free. Just search for ASA Racing on iTunes and the Android Market and get the app today.
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