Hyundai Motor announced today that it will invest $150 million to build its new North American headquarters in Southern California. Ever since the Korean brand launched its automotive brand in the United States, it has been located in Orange County. With its new complex, Hyundai reaffirms its commitment to the sunshine state.
California is a huge car market and keeping the company's headquarters here in our state allows executives to immerse themselves in our car culture. Such is not the way of all brands. For example, Nissan pulled up states and left California for Tennessee. In 2002 Ford pulled its Lincoln-Mercury headquarters out of Irvine to move back to Dearborn.
``Today’s announcements reiterate how our global economy directly and positively impacts California. Two of South Korea’s top companies ? one of the largest automobile manufacturers in the world and a world-class airline ? have chosen California as a second home,” Governor Schwarzenegger said.
Hyundai's move isn't just about cars, however, as California gears up its high speed rail project there is not doubt that the Koreans would love to earn our business.