Since its introduction in 2006m the Hyundai Genesis has grown markedly in popularity. It is increasingly increasing its presence in the luxury arena. On April 1, during a gathering of automotive and business media at the national drive event for the 2015 Genesis, Hyundai Motor America announced an attractive pricing package for the all-new iteration, which is due to appear at Los Angeles dealerships later this month. The nicely-appointed 5.8 Liter V6 base model can be had for $38,000; an all-wheel drive version goes for $40,500. If you yearn for more horses under the hood, the 5.0 liter V8 can be had for $51,500 for the 5.0L V8 model. Freight charges for all three models is an additional $950.
“The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less,” noted Dave Zuchowski, president and CEO, Hyundai Motor America. He added, “Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we’re able to pass the benefits of this strategy directly to our valued customers.”
Hyundai notes that, compared to the 2014 model, the 2015 Genesis provides significantly more standard content. The vehicle boasts an all-new interior and exterior design, 8-inch navigation with rearview camera, paddle shifters, hill hold control, power folding outside mirrors, driver knee airbag, power height adjustable passenger seat, power lumbar passenger seat, HD radio, 4.3-inch TFT LCD cluster display, Hyundai’s Blue Link® telematics system, SiriusXM® Travel Link®, a telescoping steering wheel, rear one-touch up power windows and rain sensing wipers.
I have owned about two dozen luxury sedans as well as several sports cars in the past, including Mercedes, BMW, and Porsche. I purchased a Genesis in 2010 and am extremely satisfied with it. It delivers a smooth ride, all the luxury features I desire, and has had no maintenance issues other than a few minor issues resolved at no cost to me. I must admit that my Genesis does not have all the snob appeal of a Mercedes, but I can laugh all the way to the bank. Check out the 2015 Genesis if you are in the market for a luxury vehicle at an exceptionally good price.