Pepsi claims it's committed to water stewardship. In particular, the company states, "We know that water is inherently local, so we strive to work on specific solutions for watersheds where we operate, to make more and better water available to local communities."
(Don't miss the "Take Action" link at the bottom of the article.)
According to an ad Sierra Club and Forest Ethics ran in USA Today, soda companies, like Pepsi, are one of the biggest users of oil in the country. Shipping soda to store shelves takes a lot of oil, and Pepsi is using one of the dirtiest of them all, carbon-intensive Canadian tar sands.
“It's shameful that despite the lip service Pepsi gives to the importance of sustainable use of water, they continue to fuel their trucks with oil made from water-poisoning tar sands,” says Michael Marx of Sierra Club.
As if the climate damage from tar sands wasn't enough, toxic waste from tar sands mining contains ammonia, cyanide, arsenic and other known carcinogens, which are then dumped into massive leaky "lakes" of poisonous waste water.
“Water is arguably the most precious resource on the planet,” continued Marx. “We can't live without water. And when water is poisoned by toxic pollution, we can't drink it. Neither can wildlife.”
Significantly increased levels of these carcinogens have been found in watersheds as far as 50 miles away from the tar sands mining sites. Local indigenous communities have reported unusually high rates of certain types of cancers typically associated with these toxins, along with fish with severe deformities.
Companies like Pepsi care what consumers think, and will respond if enough pressure is put on them. Pepsi wants to be seen as a leader on sustainability, and it's time they’re put on notice: Actions speak louder than words.
The Sierra Club is calling on Pepsi to use their status as a major US company and alter their contracts with fuel and transportation providers by requiring that their fuel comes from refineries that don’t rely on oil from tar sands.
Tar sands mining is destroying wilderness and replacing it with poisoned water. This is not something a major beverage company should have any part of.
TAKE ACTION: Click here to add your voice now to tell Pepsi's CEO Indra Nooyi that you expect real action to protect water, and that it's time to ditch the tar sands.
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