Hunter Field is century-old British boot brand that started in 1856 has quietly launched its debut in clothing with some twenty items in spring 2014. The brand has plans to becoming a lifestyle company with a full collection for fall-winter 2014 with a strong focus on outerwear and knits.
The brand just last year appointed Alasdhair Willis, husband of Stella McCartney, as the brand's creative director and former Burberry executive Niall Sloan as global design director.
Hunter will be hitting the runway at London Fashion week Feb 15. the line will be more fashion orientated with the focus on innovation, heritage, function and fashion.
"This is a continuation of the same strategy for about two years now. The two primary themes are the development of men's wear (women's wear represents around 85% of the brand's business, ed) and particularly the launch of ready-to-wear and accessories," said Michel Roueau, head of brand distributor The Lifestyle Company.
Hunter Fields will be introduced in spring-summer 2015.