The Geico hump day commercial – featuring a snarky camel meandering about an office celebrating the midweek hump day – is such a hit among students at one New England Middle school that the principal took a drastic step: banning the phrase “hump day” from being uttered anywhere on school grounds, reports Fox News on Oct. 4.
Students at the Vernon Center Middle School in Connecticut reportedly have been saying the phrase so much – and of course putting the double-meaning of the word “hump” to good use – that teachers are completely fed up.
The viral car insurance commercial with the anthropomorphic camel, seen here in its entirety, is a big hit, no matter what day it is, and despite the fact none of the students are anywhere near the age to purchase driving insurance, the kids can't get enough of the quirky ad. Students also disregard the Wednesday moniker and use it on pre- and post-hump days, making the silly "whoop-whoops" and calling out "hump day!" down the school hallways all week.
“Sometimes it's the counting down to when it is,” says Brooke Lewis, a student at the school. “Everybody’s walking around in the hallways and saying its hump day in that weird voice.”
One parent said, “Just keep it to Wednesdays and we'll be all right.”
Superintendent of Schools Dr. Mary P. Conway said the goofiness started with a handful of sixth-grade boys, and just like the commercial, which has received over 15 million YouTube views, the phrase gone viral in the halls of the school.
“I think it's all kind of silly,” parent Mike Ruggiero said. “I think there's bigger things to take care of in middle schools than that.”