I suppose you could say fashion and fitness are woven together whether we perceive it or not; only occasionally do you see fashion united with sports objects like footballs or baseballs for example. Maybe the traditional sports are too gauche to be seen on say a Victoria's Secret fashion show runway.
But there is something associated with fitness that could pass the test of coolness and still retain the allure of sexuality...it's the hula hoop: it has a sexual allure that comes from its association with girls (and to a lesser extent boys.) It has visual associations with fit bodies, swimsuits, Summer time, warm weather and fun. Hula hoops are fun.
Hula hoops are a good fit for Victoria's Secret because they can be used as a fashion accessory easily (in a fashion show) and yet they still retain the aura and functional association of a fun object that a baseball or a football wouldn't.
View the attached slideshow to see how fashion, in this case high fashion, incorporated hula hoops in a runway walk for Victoria's Secret. The hula hoop adds an element of youthfulness to this fashion scene.
Hula hooping can, as well, teach you how to hula dance which looks fun...check out the attached video and see how to hula dance.
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