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Hugo Boss puts dads in the driver’s seat for Father’s Day with BOSS Unlimited

Show him who’s BOSS this Father’s Day with BOSS Bottled Unlimited. Launched this month, from HUGO BOSS, the scent is masculine and strong with notes of evergreen, pineapple and woods. He will love to spray it on after his shower or before leaving the office or studio for a business meeting or drinks. Tell dad this will help him nail that audition, presentation or other goal. It's the scent that screams "I can own it if I try."

Shop Hugo Boss for Father's Day gifts
Shop Hugo Boss for Father's Day gifts
Photo by Jessica Hromas/Getty Images
A scent that makes men roar
A scent that makes men roar
Patti Pietschmann

I sprayed in on my mate and loved how it diffused with vim and vigor and heavy citrus. In fact I just tried it on my wrist and it really does come across as macho but sexy. You better get it now as it’s in limited production that’s available at HUGO BOSS stores and www.hugoboss.com for $60 to $75.

Hugo Boss says of its product, “Esteemed by men throughout the ages for its strengthening and exhilarating effects on the heart and mind, electric mint creates a highly sharpening and energizing first impression.” “Found in the Heart - That Satisfying Achievement, a symbol long associated with successful quests and high-living, juicy pineapple adds a note reminiscent of the rewards that come with success and motivation to aim higher and reach for more.”