Attention men everywhere!
Yesterday was the launch of HUGO BOSS Parfums “Success Beyond the Game” NFL campaign, bringing together men who have achieved success beyond their discipline with the brand’s classic scents for men: BOSS BOTTLED., BOSS BOTTLED. NIGHT. and HUGO MAN.
Designed to celebrate the HUGO BOSS values of success, style and confidence, the campaign features the New York Giant’s Victor Cruz, Denver Bronco’s DeMarcus Ware and Green Bay Packer’s Clay Matthews III who steps out of their football jerseys and into HUGO BOSS suits.
HUGO BOSS Parfums have been an accompaniment to successful men for more than 15 years. Launched in 1998, BOSS BOTTLED. captures the spirit of confidence and masculinity in a bottle with the core BOSS values of elegance and style. BOSS BOTTLED. NIGHT. made its entrance later in 2010 and has been designed to prepare the BOSS Man to conquer the night. The HUGO MAN fragrance, launched in 1995, represents that most original ideas and performances happen when a man challenges himself.