HubSpot reports that Google encrypts keyword searches in their post of Tuesday, Sept. 24, 2013. This was also reported on Search Engine Land Monday, Sept. 23, 2013. The original SEL report states that Google, as per usual, is making this move "quietly". Kudos also to The Hacker News for posting the HubSpot link Sept. 24, 2013. Of course, Google began such activity (reportedly) around 2011. Keyword search activity has reportedly been impacted by the encryptions. The reports state that this took place to provide 'extra protection'. Has Google moved into the business of protecting sensitive research, business and other forms of data appearing in the nets?
Originally this may have meant protecting searches by those logged into Google. One speculates that most folks have searched Google without logging on. That too has changed. That act may be the reason why many of you may have noticed the SSL encryption standard. But scrutator attendite every once in a while you may get a "questionable security certificate" message for the thing you searched. (If you trust the website you probably visit the searched site anyway?) Or your search could produce the dreaded "Not Provided" result - at least that is the official Google terminology.
It will probably leap to mind that Google has done this to block NSA related snooping. However, it's been previously reported that the NSA had been pretending to be Google. Also, an organization as large and powerful as the NSA should be able to fake security certificates to acquire that valuable metadata. "Organic" and ad driven searches should be exempt from this kind of cryptography. The Not Provided website provides other suggestions for your searching.
So some ad keywords are archived on Google - and others will not be archived. The attached educational video (CNET) on site-specific keyword searching may no longer be up-to-date. So is your well-crafted SEO article DOA on Google search? It just might be - but many articles still remain searchable on other search engines. The logic of dollars suggests that this may be turning Google into another competitor with Bing, Amazon and DuckDuckGo. But that's not one of the "habits of highly effective" search engines - or is it? The latest in Google's keyword search encryptions is just one of the more byzantine changes to the internet - and it makes the eyes cross.