HubSpot, an internet marketing company, offers a wealth of free services to improve the effectiveness of community engagement. HubSpot’s available marketing tools that have the most value to nonprofits seeking to achieve results from community engagement efforts include:
Action.Grader.com Optimize calls-to-action such as ‘join now’ by determining what content is likely to generate the most activity.
Website.Grader.com Free search engine optimization (SEO) tool that measures the marketing effectiveness of a website.
PressRelease.Grader.com Evaluates press releases and provides a marketing effectiveness score, which helps to maximize an organization’s PR investment by ensuring optimization for both humans and search engines.
Facebook.Grader.com Measures the power and reach of Facebook user accounts or business pages.
The Facebook Grader also suggests ways for organizations to improve their reach and authority ranking and score, which is determined by factors such as number of friends, the power of the friend network and completeness of the profile. Elite pages also are highlighted and offer insight into the positioning of many powerful brands.
Users should visit Hubspot’s marketing kit page to download toolkits on subjects from website redesign to press releases.
HubSpot's vision is to provide a (killer) marketing application and provide great advice to small businesses enabling them to leverage these disruptive effects of the internet to "get found" by more prospects shopping in their niche and to convert a higher percentage of prospects into customers. Fortunately for nonprofit leadership, many of their products and services can also help build awareness and enhance community involvement – key to greater constituent service and increased funding.