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Hublot Watches Celebrates Dwyane Wade’s Ambassadorship and Heat Partnership

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On Monday Hublot and the company’s CEO Ricardo Guadalupe, hosted a special Miami Heat “Insiders Experience” at the American Airlines Arena to commemorate the three –year continuation of Dwyane Wade’s ambassadorship with the Swiss luxury brand. First announced in February 2010, the Heat guard joined an elite circle of ambassadors who share in Hublot’s passion for excellence and innovation. In 2011 Hublot became the official watch maker for the NBA Champions; beginning an enduring relationship that was celebrated in a very big way.

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The day began with a press conference with Shane Battier, Ray Allen, and Dwyane Wade. Each one of the players shared insight into Hublot’s partnership with the team and how they both have a dedication for charity and the community. Between Shane’s South Beach Battioke (rhymes with karaoke), Ray’s Ray of Hope Foundation, and Dwayne’s Wades World Foundation, the three players expressed gratitude for Hublot’s genuine interest in supporting their causes.

After the conference the few selected invited guests were taken to the courts for a basketball clinic. Top Miami Heat staff, officials, and Burnie the mascot put on an elaborate welcoming presentation that included a performance by the Heat Dancers and a word by Miami Heat’s President and legendary NBA coach, Pat Riley. The Heat’s long time announcer or “voice”, Michael Biamonte, was also there to officially introduce the Heat players in attendance.

During the clinic guests learned how to shoot a layup, make free throw shots, dribble, and make swift movements on the court from some of the NBA’s best players of our time- Shane Battier, Ray Allen, Juwan Howard, and former player Alonzo Mourning. The players were completely engaged with the guests; taking lots of photos, making shots with them, and answering their questions about the game. Even Guadalupe got in the fun by sporting a white Miami Heat uniform with his name on the back and making a few good shots of his own.

The insider experience ended with a tour of the Heat locker room. Each one of the players took a small group on a guided walk-through while explaining a lot of the motivational pictures and quotes on the walls. Guest’s left the arena knowing that they got to experience something really unique.

Brigette Hein, a national photographer and Miami scenester, was one of the invited guests and she was excited to share her experience.

“If I had picked up a basketball in four years, I would have made my foul shot. I think we were all having fun like little kids out there. It was a special opportunity. Now I can say Alonzo knocked my ball out of the basket. How many Miamian’s can say that? And that’s also my excuse for not making my foul shot,” said Hein.

Later that evening, Guadalupe co-hosted a private dinner with Wade and Gabrielle Union at Prime112 to continue the celebration.

“I am so proud to be here with Dwyane tonight - from the first moment we met, we knew he would be part of the Hublot family. His commitment to excellence, which he strives for on and off the court, and
his passion for the sport, parallels Hublot’s values,” said Guadalupe.

This partnership designates Hublot as the Official Timekeeper and Official Watch of the Miami Heat. In March of 2012 Hublot unveiled the first King Power Miami HEAT chronograph, becoming the first Swiss luxury brand to launch a basketball timepiece. Later that year, Hublot presented the entire team with commemorative Big Bang timepieces to celebrate the first victory in the “Big 3” era. Also, in honor of the team’s 25 years in the Magic City in 2013, Hublot launched a limited edition 25th Anniversary collection, a set of his and her timepieces in traditional team colors.

For more information about the player's charities visit:,, and

To learn about Hublot visit:


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