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Hublot, offical timekeeper of the FIFA World Cup, loves futbol

Pele in Rio de Janeiro
Pele in Rio de Janeiro
Fred Merz

Hublot, the Swiss watch company, has been making their worldwide rounds as the official timekeeper and official watch of The 2014 FIFA World Cup. The company has been hitting the scene promoting the brand with soirees and luncheons to introduce their latest collections. This is the first year Hublot is the official timekeeper of the FIFA World Cup, but the brand has been making a name for itself in the sports arena for years. Hublot has a current roster of brand ambassadors including Kobe Bryant , José Mourinho, Pelé, Dwayne Wade, the very influential Shawn “Jay-Z” Carter and is the official time keeper of the Miami Heat and L.A. Lakers. During an exclusive luncheon at The Capital Grille in Atlanta, GA., Hublot showcased the latest Hublot timepieces including the World Cup collection and the watch worn by Brazilian soccer player Pelé.

The line of World Cup inspired watches includes The Big Bang FIFA World Cup that keeps track of the 90 minute soccer match. It is made with the standard Hublot scratch resistant ceramic and accented with the colors of the Brazilian flag on the face. Its official name is the "Hublot Big Bang Official Watch of the 2014 FIFA World Cup Brazil™” it has already earned the name "Soccer Bang". It is available in two versions an 18K King Gold version with carbon fiber bezel limited to only 100 pieces and, a black ceramic version, also with a carbon fibre bezel, which is limited to 200 numbered pieces. Hublot also designed a watch from its King Power collection titled “The Special One” for Chelsea futbol coach José Mourinho. The watch is made of dark blue carbon fiber inserted into the material, a blue alligator strap and blue counters. Blue is Mourinho’s signature color. He can always be spotted wearing blue ties, shirts or integrating a touch of blue in his wardrobe.

The lineup of futbol stars who have joined the Hublot campaign as ambassadors includes Pelé, José Mourinho, Turin's Juventus, Paris Saint Germain, Bayern Munich, Luiz Felipe Scolari, Falcao, Roy Hodgson, Xherdan Shaqiri, Guangzhou Evergrande FC, Amsterdam's Aja. To honor the FIFA World Cup and celebrate the brand, Hublot took a new approach resulting in colorful photos revealing the unique attributes of each person or group. Shot by Fred Merz, all of the images tell a story. Pelé, the King of Football, was photographed on a stair landing in a fashionable Ipanema hotel in Rio, revealing his kindness and attesting to a strength and fitness extraordinary for his age. José Mourinho, also known as “The Special One,” was photographed surrounded by clocks in a shadowy basement during a visit to the Hublot manufacture in Switzerland, while the Juventus players were beautifully captured in high spirits the day after their match against Fiorentina. The Paris Saint-Germain team are portrayed on the turf at their training centre, as the sun momentarily breaks through the clouds during a rainy afternoon just long enough to capture the photo.

Each photo bears Hublot's symbol for the FIFA World Cup, a football painted and decorated by the renowned artist Romero Britto ,a Brazilian painter and sculptor whose work combines elements of Pop Art, Cubism and graffiti. This ball links all those involved in the project with the official watches of the FIFA World Cup, which are presented in cases in the shape of the football decorated by Britto.

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Follow Patrice Worthy on twitter @worthypatrice

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