According to rankings compiled last week by Pocket-lint.com, the HTC One tops the iPhone 5s in a number of areas, mainly its 4.7-inch HD display and vibrant screen resolution.
The premium Android device was released in March 2013 and sold about 5 million units during its first two months. It is upgradable to Android 4.3.
Pocket-lint claims it ranked the HTC One ahead of the iPhone 5S because it is "a triumph of design and sumptuous to hold," and it delivers "some of the best quality visuals you'll find on a smartphone."
The iPhone 5S, however, is no slouch. While it still boasts a relatively small 4-inch display, it brings the new A7 chip that boasts 64-bit processor technology to the table. Compared to the HTC One's 1.7 GHz quad-core Krait 300, it's actually slightly faster.
The iPhone 5S also offers a 8MP camera with a dual-LED flash. The HTC One's 4 MP rear camera is just as powerful while the 2.1 front shooter is superior to the Apple fare.
Apple's Touch ID fingerprint sensor replaces the physical home button. The feature unlocks the phone and allows for one-touch purchases in iTunes, iBooks and the App Store. While slick, it's largely a novelty the average user can do without.
The iPhone 5S was released Sept. 20. Apple sold nine million units in the first three days. Those figures also included sales of the iPhone 5C.
The top ranking comes just two months after HTC warned it was likely to post a third-quarter loss.