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HTC introduces new HTC One phone, aims to be iPhone of Android world

HTC introduced a new HTC One phone today with the aim of making it the high-end Android equivalent of the iPhone, according to a March 25 report in AppleInsider.

Last month the wireless industry's most prestigious trade show in Barcelona, Spain named the first version of the HTC One that was launched last year the best smartphone of 2013. While reviews were almost unanimous in calling the first HTC One an incredible device, there was just one problem, the HTC One didn't sell well.

Now HTC is updating the HTC One (M8) phone with the hope of reaching tread-setters and carving out a niche for Android users looking for a high-end product, like the iPhone. In fact, in an interview with “The Verge”, Drew Bamford, the head of user experience at HTC, sounded a lot like Apple CEO Tim Cook when Bamford said that HTC is interested in selling the best phones, not the most phones and HTC wants to reach customers “who are focused on design and quality”. This means that the new HTC One (M8), which goes on sale today, must outsell the new Samsung Galaxy S5 that hits the shelves on April 11.

But will the HTC One (M8) succeed? While Samsung has a huge manufacturing advantage and an enormous advertising budget, the HTC One (M8) has glowing reviews and lots of social media buzz.

Samsung puts its phones in plastic-backed cases so HTC is pointing out that the HTC One (M8) is better designed and has a brushed metal back and sides, precision machined without gaps—to go with its five-inch HD display.

Here are the other major features of the HTC One (M8):

  • A front facing five megapixel camera and a four megapixel rear camera. Like Apple with the iPhone, HTC continues to focus on increasing the size of pixel sensors, so more light is available, rather than just the number of pixels.

  • An easier-to-use HTC “Zoe” assistant that takes bursts of photos.

  • An upgraded new camera that detects depth.

  • A Snapdragon 801 quad-core processor, 2GB of RAM, 16GB/32GB storage with a microSD slot.

  • Powerful “BoomSound” stereo speakers with their own amplifiers.

  • Lots of software improvements like “Blinkfeed”, which customizes your content—as HTC's interface over Android KitKat 4.4.2 works to anticipate your needs and send reminders to you.

What do you think of this new HTC One (M8) Android phone? Do you think it can compete with the Samsung Galaxy S5?

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