CNN debuted a new look Sunday for Howard Kurtz’s “Reliable Sources” program, complete with a mod red logo and a bit of piano music strangely reminiscent of the Charlie Brown theme.
“We hope it matches the fast-changing media landscape we're trying to cover. We'll keep tinkering with it,” Kurtz told his viewers.
The new look was a clear sign of stronger support within CNN management for the influential weekly media program, which has aired in various forms since 1998.
In January 2009, under former CNN chief Jon Klein, Kurtz’s show was weirdly subsumed as an hour-long segment inside of “State of the Union with John King,” which rambled on for four hours. But a year later – after Lou Dobbs left CNN and King got his prime-time slot -- “Reliable Sources” was restored as an independent entity and “State of the Union” became a one-hour program hosted by Candy Crowley.
The new graphics and theme give “Reliable Sources,” which airs at 11 a.m. ET, a look and feel that’s more distinct from “State of the Union,” although the show’s content – consisting mostly interviews with journalists and media critics – wasn’t changed.