Skip to main content
  1. News
  2. Business & Finance
  3. Industry

How wonderful is the customer's name

See also

In every business encounter with the customer, you can offer a personal service. Everyone loves hearing their own name. If you remember a customer's name and recall your last conversation with them, you will have brightened up their day. They will also tell their friends what a great service you provide.

According to, the implications of this have been seen across a variety of situations in dealing with customers:

  • People tend to feel comfortable with you more if you use their name a few times during conversations. (But there is a limit, saying their name too much becomes unnatural and insincere.)
  • People open emails with more consistency if their name is included. (That’s a big reason to ask for a name if you want increased conversions via email.)
  • People often assume you are more competent if you know their name. It’s a big part of their identity, and if you recall it and use it, you are instantly viewed in a better light in their eyes.

Utilizing customer names when interacting with them directly is an important part of making people feel like individuals rather than a 'support ticket'. It’s difficult to balance, but if you care about your customers and their experience, it’s essential to gaining their confidence.

Kirt Manecke, in 'Smile, Sell More with Amazing Customer Service' offers a prescriptive for enhancing the customer's experience and providing great service by knowing the customer's name:

  1. If you don't know your customer, look them in the eye and introduce yourself by name and wait for them to respond with their name.
  2. If your customer doesn't give their name, feel free to ask for it by saying, 'And you are?'
  3. Then shake their hand firmly and enthusiastically say, 'It's a pleasure to meet you ______.'

Manecke goes on to say, introducing yourself sets the stage for a successful interaction and a long-term personal relationship. Remember people buy from friends.

'A person's name is to that person the sweetest and most important sound in any language.' - Dale Carnegie

(Enjoy this article? Receive email alerts when new articles are available. Just click on the 'subscribe' button above.)



  • Al Qaeda video surfaces
    A video of an Al Qaeda meeting surfaces, concealed identities are raising suspicions
    Watch Video
  • Boston Marathon
    Boston cops shut down Boylston street after finding suspicious, unattended backpacks
    Top News
  • Death penalty for hate crime?
    Actions by the anti-Semitic gunman are being condemned by the unlikeliest of groups
    Crime News
  • New York gun control
    As many as one million New Yorkers are ready to disregard the state's new gun laws
  • Korean ferry capsizes
    Hundreds of passengers are missing after a ferry sinks off the South Korean coast
    World News
  • NYPD ends surveillance on Muslims
    The NYPD will end surveillance programs against Muslims in their own communities
    Watch Video

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!