Companies have less than one month to hype their outrageously expensive 2014 Super Bowl commercials. According to CBS News, the TV ads may be a huge waste of money, but advertisers still line up to be part of TV’s most-watched event of the year. In fact, millions of fans tune in to the big game – just to watch the commercials. Many are huge hits, but many more are fantastic flops. The best of the best will air on Jan. 29, as posted by TV By the Numbers on Jan. 11.
Voting for the Doritos “Crash the Super Bowl” 2014 contest is now open. Fans can click here, watch the five finalists (“Time Machine,” “Cowboy Kid,” “Breakroom Ostrich,” “Office Thief” and “Finger Cleaner”), and vote for their favorite. There is even a countdown clock that indicates exactly when voting closes. As of Jan. 13, fans have 15 more days to vote on their favorite 2014 Doritos commercial. Two ads will air during the Super Bowl, but only one will win the cool $1 million prize.
The commercials are an important part of Super Bowl entertainment, especially when they’re priced at a whopping $4 million for a 30-second spot, up from $3.8 million in 2013. According to “Adage,” Pistachios will return with another Super Bowl commercial in 2014. This time around, the ad executives have replaced Psy with Stephen Colbert as their spokesperson. David Beckham returns to sell H&M menswear. Heavyweights Anheuser-Busch, Audi, Chevrolet, Coco-Cola, Doritos, GoDaddy, Jaguar, Pepsi, and Volkswagen have all purchased airtime during the Super Bowl. For the first time in many years, E Trade will not advertise during the big game. Yes, those babies will be missed by many.
This year’s Super Bowl is expected to attract a record-breaking worldwide audience. With ads priced at $4 million, it’s critical that advertisers score with their commercials. With so much at stake, companies are forced to find more imaginative and powerful means to get their messages across to viewers. How will this year’s line-up compare to the best commercials of 2013?
In 2011, the clear winner was Volkswagen with its truly memorable Darth Vader ad. In 2012, the Jeep ad starring Clint Eastwood was a big hit. Last year, these ten best 2013 Super Bowl commercials stood head and shoulders above the rest. To re-watch each, simply click on the links.
The heartwarming ad chronicled the bond a foul shares with its trainer, set to Fleetwood Mac’s emotional song “Landslide.” To re-watch the ad, be sure to check out the video above.
NFL Network “Leon Sandcastle”
Deion Sanders relived his glory days, but not before donning a bushy Afro and undergoing a name change.
Dodge Ram with Paul Harvey
Every Super Bowl, one commercial pulls on patriotic pride to win favor with viewers. In 2012, Clint Eastwood made a lasting impression with his voice-over work for Chrysler. In 2013, the late, great Paul Harvey one-upped him with last year’s Dodge Ram ad.
Jeep with Oprah Winfrey
The 2013 Super Bowl ad (voiced by Winfrey) introduced Jeep brand’s Operation Safe Return, which aims to galvanize community support for returning service members and their families worldwide.
Kia “Where Do Babies Come From?”
The ad featured the 2014 Sorento Limited and attempted to answer the age-old question by incorporating babies and animals from “Babylandia.”
E Trade “Stack of Cash”
E Trade’s 2013 Super Bowl commercial was memorable and showed a more decadent side of baby.
Samsung with Seth Rogan and Paul Rudd
In “The Next Big Thing” Super Bowl commercial, Samsung pitted actors Seth Rogan against Paul Rudd. They jabbed back and forth; only to realize company executives tapped both to pitch Samsung.
Tide “Montana Stain”
This commercial struck a chord with superstitious sports lovers and their enduring spouses. The premise was refreshingly simple. A husband spills ketchup onto his shirt and envisions that it is a sign from above because it resembles the face of Joe Montana.
The 2014 Super Bowl (XLVIII) airs on FOX on Sunday, Feb. 2. Below are some quick facts about this year’s biggest game of the year.
- Place: Metlife Stadium at the Meadowlands Sports Complex in N.J.
- Kick-off time: 6:25 p.m. EST
- A year of firsts: First Super Bowl to be played outdoors in a cold weather environment. The first in 38 years to be played outdoors on FieldTurf, and the first in which two US states (New York and New Jersey) will work together with hosting duties.
- Weather contingency plan: In the event of heavy snow, the 2014 Super Bowl will be rescheduled for the Saturday before, or for the Monday or Tuesday after.
- Halftime Show: Bruno Mars is this year’s halftime performer.
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