If you are stumped for how to write performance appraisal goals for a particular title and role in your organization, buy Paul Falcone's book, 2,600 Phrases for Setting Effective Performance Goals.
Falcone devotes about a third of the 200-page book to lists of goals for all types of titles and roles in a variety for organizations and companies -- including, this list of performance appraisal goals for a nonprofit fundraiser and development executive:
- Develop effective strategies for donor engagement and the solicitation of top prospects.
- Research, identify, and cultivate individual, corporate, and foundation donors.
- Devise and implement strategies for donor cultivation.
- Drive the necessary development efforts to meet the organization's annual revenue goals.
- Create and manage a portfolio with an emphasis on corporations and individual giving.
- Develop strategies to approach large multinational corporations regarding national gifts.
- Maximize opportunities for cultivating and soliciting major individual, corporate, and institutional donations.
- Ensure that your staff consistently prepares gift acknowledgements for all donations.
- Develop database systems to track and monitor donor and prospect histories.
- Regularly analyze the cost-effectiveness of the organization's planned giving program.
- Establish an annual fundraising event to support the endowment fund.
- Secure funding through the timely submissions of well-researched fundraising proposals and grant requests.
- Develop recognition programs that encourage donor renewal and upgrade.
- Identify and cultivate major donor prospects from the annual giving donor base.
- Develop and maintain ongoing relationships with major donors via personal solicitation.
- Develop and execute the annual fundraising plan.
- Work closely with the board of directors to achieve established short- and long-term fundraising revenue goals.
- Work collaboratively with volunteers on events and solicitations.