How many times have you seen a Facebook contest or social media promotion while scrolling through your friends updates and seeing what's new online? Most likely it happens pretty often!
There is a good reason for why you are seeing so many ads and promotions on social media today and that's because they work extremely well. Online marketing and branding experts all agree that social interaction is the best way to engage with an audience and get them to take action right.
The only reason why you probably aren't seeing more contests and promotions on social media, is simply that not everyone knows how to start them -- but that is exactly what I'm going to help you with in this article.
Before Launching Your Facebook Contest
First impressions are everything, so you are going to want to make sure your promotion is setup correctly before throwing it out there to the masses. Remember, there are currently over 1.3 billion users on Facebook... and once something goes viral, it really goes viral! Follow these quick tips to get the most out of your next social media contest.
- Prize - Choose a prize that matches with your target audience. Don't pick a pricey Apple product or something everyone is going to want, as this will just give you a ton of entries and not many people who convert into new customers.
- Mobile - More people are using their mobile devices to view their Facebook and social media accounts than ever before. If someone clicks over to your promotion and it's not mobile optimized, you are just killing your conversions.
- Email - You absolutely must collect the email address of every person that enters your promotion. Don't accept likes or shares, you need the email to keep in touch with them after the contest takes place.
Top Facebook Contest Apps to Choose From
Now that we got the basics out of the way, it's time for you to select from the best Facebook contest apps out there. I've listed several of them below, and also created a detailed review on each of them, which can be found by clicking here.
Each of the services listed above allow you to easily create your own Facebook contests and they also offer a free trial period for you to try out their tools, features and get your first promotion going without any upfront costs.
As mentioned earlier, there are over a billion users on social media today and if you aren't using contests and promotions as a way to drive traffic back to your site or business, you are simply missing out!