The idea and concept of starting your own local retail business or brick and mortar store can be quite exciting, but once you realize the complicated tasks and costs involved, you may find you are already behind and in debt before you even started.
A much better solution is to step back for a moment and think about why you are not considering the internet and an online shopping site as the source for your business.
With a brick and mortar store you are looking at high rental costs, the need to hire staff and train all of them... plus you are already limiting yourself right out of the gate by only being able to cater to a local audience of customers.
Before you start your next business online or offline, take a look at the opportunities and options that lie before you.
Today we are going to take a look at the PrestaShop 1.6 ecommerce software solution that is currently powering over 3.7 million businesses and online stores. In short, PrestaShop has built a solution that "provides everything you need to open, operate and maintain a successful online store."
E-Commerce Shouldn't Be Hard, So PrestaShop Made it Easy!
Your business is important, so you don't want to have to learn how to build the whole thing over again just so you can place it on the internet. With this in mind PrestaShop created their software so it has hundreds of features in place that allows the site owner to manage all aspects of their site, products, customer orders, shopping cart process and more.
One of the major highlights of PrestaShop is that the software is open-source, which means it's free for anyone to use. There has to be a business model for PS somewhere, and that comes in the form of optional add-ons and hosting referrals.
The software also boasts many different features and highlights such as the ability to manage and edit all of your inventory, giving the business owner the ability to export product listing to eBay, cross selling, the selling of digital and physical products and much more.
Creating a Professional Online Store is a Must
When it comes time to convince your customers that they should be placing orders through your site, the look and feel of your site is extremely important. PrestaShop has over 1,500 different themes that store owners can choose from, while also giving the ability to create custom online stores and features as well.
Using the Backend Dashboard to Run Your Business
Once the PrestaShop system is downloaded and installed on your server and hosting of choice, you can then access the main dashboard and start to configure all of the necessary settings to run your store.
For anyone who isn't familiar with running an online store or setting up software, the process can seem daunting and overwhelming at first. The good news is that you can use the easy follow along instructions to have this setup and it will only take you a few minutes to get the hang of it.
The important thing to remember is that what may take you a few hours to learn and accomplish online, would actually take a lot more time and money with a retail and local based business. It's well worth the time and effort to master your online business and how it's setup.
As mentioned, PrestaShop is a free solution for online businesses and ecommerce sites of all sizes. If you would like to improve the overall experience and performance of your online store, you can purchase additional upgrades, technical support and custom
Increase Sales by Engaging with Customers
At the end of the day your online store is only as good as the experience and engagement that your end customer experiences. Through the use of PrestaShop's free open-source software you can create an online store not only the way you want, but also to increase conversions and ROI along the way.
If you've ever wanted to create an online store or move your existing business online, now is a great time to take a look at what PrestaShop has to offer. Visit their site at http://prestashop.com and download their e-commerce software for free.
Willing to try out this ecommerce software? Visit the PrestaShop official website now.