You must promote your Kickstarter campaign using social media properly in order to ensure its success. There are three phases, pre-launch, launch and post-campaign, which require different promotion techniques. Each must be given the appropriate amount of time and be done in a particular order. According to Indiewire on July 29, 2014, in the article "An Introvert's Guide to Crowdfunding," you can promote your project and raise funds even if you are not the most social person.
In the pre-launch phase you need to build up your social media accounts by targeting both potential backers and influencers in your niche. Focus on a Facebook page and a Twitter account dedicated to just your project. You should get started at least 3 months to a year before your Kickstarter campaign page goes live.
When you finally do launch, your social networks should have enough size and momentum to fund your project at least 25 to 33 percent in the first few days. This is very significant and has been shown to be a characteristic of several successful campaigns. Remember, that Kickstarter is an "all-or-nothing" proposal. If you fail to reach your stated funding goal by the end of your campaign's run, 30 to 60 days depending on what you agreed to, then you will receive nothing.
Post-campaign you can continue to use and grow your social network's followers to raise even more money or to launch your next crowdfunding venture.
If you have a Kickstarter campaign or are planning to launch one, and are serious about promoting it using social media, you need to hire a crowdfunding expert such as myself. My best-selling service will promote your Kickstarter project on Twitter, Facebook and Google Plus for just $25 and can be ordered here today.
I have personally backed over 125 crowdfunding campaigns and counting on both Kickstarter and indiegogo.