Business owners who blog regularly and participate using social media will find it necessary to organize content to make writing the posts efficient.
Companies and individual consultants should view themselves as publishers of valuable content especially if posting tips and industry analysis. The accountant who blogs on tax savings strategies and the management consultant who writes on ways to smooth over conflict may not view themselves as publishers. They are and using one of the tried and true tips of the trade will assist in the content marketing.
The Editorial Calendar
Magazines and editorial staffs within larger companies and nonprofits have used editorial calendars to track writing topics, assignments, and keep fresh ideas percolating.
Creating an editorial calendar can be done using a spreadsheet and will keep ideas fresh for weeks and even months at a time.
Create the Editorial Calendar
In one column heading, write the month. Below the month, write "Theme" or "Message." Leave several spaces depending on how many themes will appear and write the outlets like "Web copy," "social media," "blog," "press release."
In a second column, write out the themes. If the heading "Theme" is in column 1 cell A4 then write themes for May in column 2 cell B4, B5, B6 and more if needed. Themes may include holidays like Mother's Day, investing for families, exit strategies for a family business, flowers mother's enjoy. The choice depends on your area of expertise and the focus of your content.
Use the Editorial Calendar
An editorial calendar is great for long-range planning. You may create themes for 1 to 3 months at a time. Yet, you can apply a general strategy to track themes for an entire year.
Using an editorial calendar will make creating content for business an efficient and rewarding task. It will organize thinking and provide a long-range focus.
The editorial calendar isn't just for magazines or editorial teams. Any business that wants to benefit from content marketing will find it a necessity.