The Internet has an international reach, but most small business owners and professionals in Los Angeles need to market their website to attract local clients and customers.
I have helped a property management company in the San Gabriel Valley and an accountant in the Glendale-La Canada area market their sites to attract higher rankings in Google and local traffic for apartment renters and clients needing accounting help.
Content
Your website's content is the foundation for all marketing, including local online marketing. Let's say you provide office organizing services in North Hollywood (or choose your particular area).
On your website's home page, you'll mention your area served within a sentence.
Your About Us page can describe where your office is located in North Hollywood along with specific street intersections.
Example: Organize Your Office is conveniently located in North Hollywood to help professionals get rid of their clutter. Near the intersection of Lankershim and Magnolia, we can come to you for a free consultation.
I rewrote content for my property management client and used local street names and specific intersections to say "such and such apartments are within a 5-minute walk from such and such intersection."
He had almost no local searches when I started and within three weeks, searches in his Google analytics were revealing "apartments Pasadena 91107" or "apartments San Gabriel and Huntington."
Content Management System
For clients wanting to have a new website or refresh an existing one, it's important to have a quality content management system. Log on to www.righttouchmarketing.com to view how one can work for a business needing a basic solution or full e-commerce capability.
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