Our business cards stay with us at all times and at any opportunity we hand them out to people we meet on the go, be it a conference we attended to a party we were at the other day. This means that through our cards we are reaching out to a high number of people without even realizing the impact it can create.
Business cards are stored by each of us and this regular piece of paper can easily become one of the best tools for marketing your business in the right way and letting more and more people know about the services you provide. A business card is your own space and you can use it whichever way you want without trespassing on others’ property or space. However, to make sure this happens you need to make your cards convey the right message.
Mentioned below are a few tips which would help you in making your card the best marketing tool present.
Make Your Card An Object of Conversation
This is one of the best ways which could lead your card to become more than just a piece of paper. Design it in such a way that it's able to hold peoples’ attention and gives them something to talk about. It can be anything right from a bookmark to something which is more specific to your business. For example, if you have a business dealing in garments then your card could be in a shape of a shirt. This way, not only would people take an immediate interest in the card but they might even go ahead and read what you have written on it. Such cards are also passed on to other people and you might get more clients with one card.
Put Up Your Picture
This might sound like a long shot to you but putting up your picture on the card is not a bad idea after all. With your picture on the card, you will be able to make sure that people remember your name and are able to connect it with your face. This way, you will be able to stand out from your competition and your potential customers might even be interested in meeting you again. Also, a picture would say a lot more about your business and adding a personal touch never hurts.I usually print my business card with YouPrint.com, they let you upload your own pictures on your business cards, so that’s a big plus for me.
Support A Cause
The awareness of people about the social and environmental issues have grown at a high speed in the past few years and everyone wants to engage themselves in some kind of a cause which betters things on a larger scale. Use this as an opportunity and do some good work as well by working for a cause and informing people about it. This way, not only would people approve you as a brand but they might use your services more by considering the fact that they too are indirectly contributing which is exactly the point we want to convey.
People like to know the experiences others had when they are about to buy something or use a service. Use the blank space on the back of your card and place a link to the testimonial page. This way, people will be able to know more of what others think of your service, which might convince them to go ahead with it in a better way.
These few tips will help you make things more personal and your potential customer would definitely remember you in a very different light as well.