Skip to main content
  1. Life
  2. Careers & Workplace
  3. Jobs

How to link company culture with customer needs

See also

What separates market leaders from the pack? The answer is alignment, explains Edgar Papke, author of the new book, True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results.

"Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers," says Papke.

He further explains that companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

True Alignment reveals how to:

  • Decipher customer expectations
  • Define the brand as a solution to the customer’s needs
  • Turn the unique selling proposition into the mission
  • Create a company culture where everyone is aligned to this vision—and responsible for living the brand promise

Papke is a speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code™, providing a unique approach to organizational alignment, change, and performance.

Advertisement

Life

  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Video
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    Camera
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Video
    Sunken Ferry

Related Videos:

  • Books
    <div class="video-info" data-id="517475310" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=517475310&autoStart=true"></div>
  • Culture and teams, according to author Dr. Alan Watkins
    <iframe width="560" height="315" src="//www.youtube.com/embed/H_Dpsm-OBXc?VQ=HD720&amp;autoplay=1"></iframe>
  • Barefoot Wine founders share their story twice on April 30
    <iframe width="560" height="315" src="//www.youtube.com/embed/391OZfwqUJI?VQ=HD720&amp;autoplay=1"></iframe>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!