If you have found yourself immersed in EDM culture, chances are you have heard rumor of the elusive warehouse party? Los Angeles is the perfect breeding ground for these hybrid rave-parties. The expansive LA sprawl is literally pock marked with warehouses and has hosted many a Boiler Room and pop-up house party. Thank the lucky stars that veteran tastemakers like Pasqualle Rotella and Gary Richards had the wherewithal to transform these huge complexes into party metropolises tailor-made for underground music and a healthy serving of sin. Below are some practical pointers to help EDM fans become active members of the underground warehouse party scene.
If trying to find a warehouse party it must first be accepted that these after-hour haunts are not for the weak hearted or socially conscious. To attend a warehouse party one must be ready to venture into that gray territory between legal and illegal. Proper preparation must be made for hours of debauchery and for ears that will ring for weeks to follow. These parties will not feature Avicii, Aoki or Armin - but rather the best kept secrets in underground house and all subsequent sub-genres.
Despite their under the radar status, warehouse parties are more commercial than ever. Events that used to be strictly secret have now become ticketed events, but they do not rely on traditional EDM ticketing channels for promotion. When searching online look to companies like Resident Advisor, which has long been known to forecast musical trends and advocate the lesser-known genres. RA allows its users to track their favorite artists and will send alerts when said-artists go on tour.
To find a warehouse party stick to the grimy genres like techno, house and anything not featured on Beatport's homepage. It is very uncommon to find a warehouse party focused on electro-house, dubstep or any other recently commercialized EDM. These genres remain tied to the larger massives and club scene.
If it is still difficult to find a warehouse party in LA, revert to word of mouth tactic. When 1:00 a.m. rolls around and a looming last call threatens to end a night of fun early, turn to the trendiest person in the vicinity and, with overwhelming charm, simply ask him or her if they have heard of any after hour parties worth attending. If met with resounding silence, politely move on to the second trendiest person. As in life, persistence and confidence are key.
After finding a life line into that virginal first warehouse party continue the search to find key players, tastemakers or promoters of the scene. Be casual and try to come off as an avid music fan - rather than a status mongering clinger. The more people a person knows in the underground syndicate the more likely they will be granted entry to each coveted warehouse party.