It’s normal for your eBay sales to run into a slump sometimes, but there is a way that you can proactively increase the chances of your item selling. We all know that eBay is a huge marketplace, and at any given time, there may be hundreds of sellers trying to sell the same item as you! How do you get a buyer interested in your item over the other hundred they can choose from?
Well it may be easier than you think. There have been many articles written lately about eBay changing their search algorithm. Even some Power Sellers have complained that their listings were getting buried on the 5th or 6th page when a customer did a search. eBay has done some testing recently that could have caused this to happen, but there is no need to worry. Obviously, we want to show up on the first page of eBay when someone does a search on our product, but what if you took it a step further. What if your eBay item showed up on the first page of Google!
Although no one knows the exact criteria that Google uses when it does a search, we do have a few general ideas that will help them notice you.
Always use the UPC when making a listing: Google has a tab called Google Shopping, and when you search google for a product, it pulls information from its Google Shopping, and displays it on the normal Google search page. Google will be able to find your listing and match it with a search a lot faster if you have the UPC in your listing. When you are creating your listing eBay asks you to enter in the UPC. It will then try to find the item in it’s catalog, and if it’s in there, it will add the specs and a description filled with key words for you. It also will add a stock photo, but I recommend taking your own photo.
Add your eBay Store to the Google Database: This is an easy way to tap Google on the sholder and say, hey look at me. If you have an eBay store, you can go HERE and add your eBay store to Google. This way, Google will randomly look at your eBay page and check for updates. This is just an expedited way for Google to find you. If you don’t do this, then they will still find you eventually, but why not speed up the process.
Use Key Words: This is the same as eBay’s search algorithm, but make sure you are using key words in your title and listing. This way Google knows what your listing really is. Make sure not to sound spammy because Google can detect that, and they will overlook your listing.
Minimum requirements: For Google to find you quickly, make sure you have a least 250 characters in your description. Make sure they are filled with key words, and it also helps to make some of your keywords BOLD. This will draw Googles autobot’s attention when it finds your page.
Good Til Canceled: If you have an item that you sell on a regular basis, then it is important that you use the GTC option. Once Google finds you, the GTC can make sure that you stay found, and Google won’t have to start the process over again. This helped me sell over 500 baby bottles and thousands of cans of Red Bull cola. People were curious where they could find these products and Google pointed them to my auction.
To beat the competition on eBay these days, you have to go the extra mile. The good thing about using these tips is that it doesn’t take much time to implement. Try a few of these ideas and you will see results!