Whether or not you're looking for jobs, it's helpful to hear about career-advancing opportunities from recruiters in your industry. Most recruitment is currently being done online, and getting noticed can be as simple as making a few quick changes to your LinkedIn profile.
If you don't already have a profile, go ahead and create one. LinkedIn is the leading website for professional networking.
Here are five steps to getting noticed by recruiters on LinkedIn:
1. Have a professional looking photo.
First impressions count a lot on LinkedIn. Having no photo can cause your profile to be overlooked by recruiters. At the same time, having an unprofessional photo that was taken at a bar or party can hurt your credibility too. Choosing a professional looking photograph is a great first step toward making sure your online profile is recruiter-friendly.
2. Post a thorough work history.
You should think of your LinkedIn profile as an online version of your resume. Having incomplete information or no specific details or responsibilities listed under your previous jobs can cause you to get passed over by recruiters. Keep your job history up to date and fill in a few bullet points under each position to show off your skills and experience.
3. Become active.
Join groups relevant to your industry. Comment on articles and discussions that other people have posted. Once you're comfortable, start posting interesting articles that you've found online so that your LinkedIn connections can see them too. This type of activity will increase your exposure and make it more likely that recruiters will view your profile.
4. Endorse your colleagues.
Endorse the skills of colleagues that you've worked with in the past. You can do this by viewing any colleague's profile and scrolling down to the 'skills' section. Click on individual skills to endorse them. Now when recruiters view your colleague's profile, they'll see your picture too and some will click through to your LinkedIn page.
Don't abuse this function by endorsing people you've never worked with. Don't endorse close friends or family members either because it will look unprofessional. You'll get noticed, but not for the right reasons.
5. Connect with everybody you meet.
The strategies in steps 3 and 4 are much more effective if you have more direct connections. Stay active on LinkedIn and connect with coworkers, friends and anybody else you meet through face to face networking. As you get more connections, more people will share your updates, endorse your skills, etc. This will result in a direct increase in the number of people viewing your profile, including recruiters.