Picking the right shade of foundation is challenging for many people. Women everywhere are choosing shades that are too light, making them look like a ghost, and others are choosing shades too dark for their skin tone. Stores that don’t allow shoppers to test their products aren’t making things any easier for shoppers in Chicago looking for the perfect foundation.
From where to go and knowing your skin’s undertone, here are some helpful tips to finding the right shade of foundation for your skin tone.
Where to Go
If you’re unsure of what shade to get, try going to stores like Sephora and Ulta where they have a great return policy if your foundation is too light or dark. Stores like Target, Wal-Mart and Walgreen’s don’t always allow returns on opened beauty products. Once you know your shade, you can always save some money and purchase your makeup at your local drugstore.
Ask for Help
Chicago offers many store like Sephora, Ulta and MAC where you can find all your beauty needs. Each store and department store counter will have beauticians there to help you out. Many women browse through department stores unsure about which shade of foundation to purchase. At the beauty counters a makeup artist will work with you to find the perfect foundation that matches your skin tone.
If it’s getting closer to summer be sure to let the makeup artist know whether your not you get tanned. If you do, you’ll most likely need a shade darker.
What’s your Undertone?
Before you can choose what foundation you need, you’ll have to figure out what the undertone in your skin is. Do you have pink, yellow, brown, peach undertones? This is the deciding factor in what shade of foundation is going to work for you. Once you know this, find a foundation that has the same undertone.
Find your Shade
When applying foundation put it on your face going down to your jaw line. Because the makeup is being applied between your neck and face, it’s better to have the foundation match both. If your neck is slightly different than your face, find a foundation that’s in between.
Once you’ve found the perfect shade, it’s time to make yourself look radiant with your new makeup!