Skip to main content
  1. Life
  2. Health & Fitness
  3. Mental Health

How to find comfort watching scary movies alone

See also

Watching a scary movie by yourself? You will find comfort from a favorite product brand, according to a recent media release from The University of British Columbia on Feb. 5.

Graduate PhD student Lea Dunn found individuals who watched a scary movie alone (without friends or family) and showed fear, reached out and received comfort from a favorite product brand such as a can of Coke. The emotional attachment to the favorite product brand sufficed to replace the absence of another person.

When people watch scary movies together, they can mutually support each other by discussing the scary scenes. They are able to look at each other in shock or even cuddle with a partner for emotional bonding. This interaction helps them get through the scary movie scenes.

However, if the movie watcher is alone, they don’t have the other person for the emotional support. Therefore, according to Dunn, reaching out for a familiar product appears to relieve their anxiety. Dunn suggested even if the product is only viewed, it can be an emotional bonding.

The research was co-authored by Sauder School of Business Assistant Professor JoAndrea Hoegg.

Self Awareness articles from Fran

Behavior & Discipline articles from Fran

Relationship Counseling articles from Fran

Psychology articles from Fran

Follow Fran on TWITTER!

Advertisement

Life

  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Video
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    Camera
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Video
    Sunken Ferry

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!