Most effective marketing strategies call for referrals and word-of-mouth in order to bring in new business, and spas are no different. You can pay thousands of dollars on marketing and advertising for your destination spa resort, but you’ll want to make sure that personally engaging your audience as well as your existing clients and customers is a big part of your marketing strategy. Utilize the power of social media and client promotions as well.
What’s Your Service?
You need to find out what people want from a spa when you’re creating your marketing strategy. This will help you to better focus your efforts rather than scatter them wildly around to see what sticks and what doesn’t. Take a look at what other local spas are offering and try to offer different services. Add a listing to a spa directory to connect with people in the industry. Try to find services that are in high demand but aren’t widely offered in your area. If you offer the same thing as other destination spas, you might not be able to do much more than offer your clients a better price.
Name Your Price
Once you’ve done your research, set your prices in a way that you can meet any profit margins that you’ve made for yourself. While you can always offer less expensive services than your competitors, you don’t want to run the risk of being seen as a low-budget establishment and potentially harming your reputation with some of the more upscale clientele. Higher prices might be seen as higher quality in the eyes of your clients. But be careful when setting hire prices as this could also make you unable to compete with other spas. Be sure that you consider your overhead and operating costs and divide that by the number of clients you receive in a month so that you’ll know how much your overhead cost is for each service. You’ll also want to account for your staff and the products that you use in your spa.
Be sure that you reward repeat customers by offering a loyalty program, free products, a bonus for referring other customers and birthday specials. It’s a good idea to have one person on your marketing team who will get to know your customers and the way they spend their money so that you can better personalize your customer loyalty program. This individual will stay in contact with regular clients and make sure that they are satisfied and that they’re aware of any specials that are going on at your spa. This is where using social media comes in.
Find Influential Clients
Seek out PTA presidents, local charities, the vice presidents of large local companies and local celebrities and offer them free samples of your services and any products that you might sell. Should they like those services and products, you’ve got yourself some free advertisement. Since they’re so influential, they can reach a wider audience than some of your other clients and customers. While men have started going to spas, you might want to mostly target women.
The key to a successful marketing and advertising campaign is to spend more time and energy than you do money. With the advances in technology, there’s really no need for you to go broke from marketing and advertising your destination spa resort.