People are always asking me how to get more Likes, Comments and Shares on their content (not to mention having "viral" content).
Instead of focusing on getting something to go viral, focus on creating great content! Anything that solves a problem for your audience in the format they most desire (whether that be videos, Tweets, Facebook posts or blog articles) is what will generate those Likes, Comments and Shares - and ultimately what will close that sale. If it goes viral, great! But don't make that goal the main focus of your content marketing strategy.
Somewhere out there, your ideal prospects are lying in bed, staring up at the ceiling, wondering how the heck they are going to solve "X" problem.
Your job is to create content that not only entertains and educates, but also shows them that YOU have the solution to "X" (if you indeed do have the solution).
In Super Simple Social Media, I cover exactly how to do this, but the following are some guidelines for you to follow in content creation:
- Identify WHO your audience is.
- Stay relevant and inspiring.
- Don’t puke—plan.
- Give your posts meat (stats, quotes and info).
- And most importantly: entertain, educate and empower.
If you're not creating valuable, entertaining and educational content for your IDEAL audience, you will not get them coming back for more.
Watch Super Simple Social Media to see the full details on each point above.
What's your process on creating great content for your audience?
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