Do you get as upset as I do about people that continue to repeat old worn-out arguments? It seems like every expert panel on television and radio business programs is loaded with all sorts of pontificators exposing “expert knowledge” about the automotive industry. These wizards keep repeating a four decade old chant. It goes something to the effect of, “well if Detroit would build what people wanted it would not be in this problem.”
This has been particularly disappointing lately as the industry has had a remarkable rebound. Detroit’s automakers are still not getting the respect of the media and many car buyers that it deserves.
It was very obvious in April, 2009, the world's last major independent automaker, the Ford Motor Company, sold 201,000 vehicles. During the same month, Toyota USA, widely acclaimed for selling what people do want, only sold 126,540 units according to Auto Observer.
The problem is not what the Ford Motor Company is building. They are falling prey to an age-old industry problem -- dealing with perception.
©2009 www.getmaximact.com. Used by permission.
Additional Diversity Resources
- Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.
- Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.
- Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.
Diversity by the numbers
- Three Cups of Tea: One Man's Mission to Promote Peace... One School at a Time
- 35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap.
- 50 Activities for Promoting Communication and Understanding at Work: The Diversity Training Activity Book
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