I’ve seen contentious primaries. General elections are worse. In many cases, I've seen well meaning people get into politics only to have their campaigns hijacked by supporters who take things to an unhealthy extreme against their rivals.
For a candidate on the receiving end of a smear campaign, the best counterattack is to transcend those attacks with hard hitting issues. That’s assuming that the kind of accusations being lobbed against them are those that do not stick or that are too over the top to be well received. The good news is, such is usually the case.
People are clamoring for sound and innovative ideas on job creation. They want solutions for issues such as health care, education and other matters of actual importance. They could care less about the fact that a certain primary opponent once forgot to tie his shoelaces or was otherwise seen being publicly rude to aardvarks.
In the midst of electioneering, it’s possible to forget that public service is a public trust and that people care about the issues.
Action always speaks louder than words and real solutions trump an insane barrage of attacks. Ideas and solutions can be two wrecking balls with which to demolish an unhealthy smear machine. They’re the engine of any good campaign and the best asset at all times throughout the race.