21 Ways to Be a Social Media Superstar
Your journey towards social media superstardom will be easier (and take less time) if you look for and incorporate tips, techniques and shortcuts.
Here are twenty-one tips that worked well for those at the top…
Although it’s true that one has to have a good grasp of all the major social networks, specializing in one social network will help you achieve superstardom for the particular niche interested in that network.
2. Create a Facebook Cover Photo that Reflects and Focuses on Your Specialty
No matter what network you specialize in working with, creating a Facebook Page and Cover photo that truly showcases that specialty will be one of your most powerful strategies. You can now include up to twenty per cent text and include your branding colors and graphic elements.
3. Offer Free Webinars
Offers free webinars, pointing out the benefits of your product or service. Combine them with with the power of a suggested post (which also generates Page “Likes”).
4. Use Share Buttons
Being a social media superstar means not missing a trick. You make the most of every opportunity to share – on social media feeds, and off.
5. Ask for the Share
Whatever you post – on social feeds, your Pages or on your blog – remember to simply ask people to share it.
6. Use Hashtags
Several social networks now support hashtags – and all of these networks (especially Facebook) are actively working to make hashtags work even better on their systems.
7. Provide Top-Quality Tips
Sharing tips that make your fans’ lives easier is the best way to catch the eye of your target audience (especially if you’ve asked existing fans and followers to share your tip.)
8. Illustrate your Posts and Links with Graphics
Especially use this tip with blog post links. People have become immune to links and many have conditioned themselves to gloss over them and keep the eye moving.
9. Be Generous – Credit and Share
If someone else has written the post you wanted to write – share it and give credit to the author! If they’ve provided a fabulous list of resources or a juicy tip – share it and give credit to the author!
10. Vary your Post Types
Your page will feel more interactive and interesting if you vary your post types. Rotate between photos, contests, quizzes, polls, questions, blog links, tips, personal posts, videos and infographics.
11. Install Google Analytics on your Facebook Page
12. Use Promoted Tweets on Twitter
Do this especially if you are offering something to be downloaded. Studies show that when a download is involved, the response rate is over ten per cent higher than other types of posts with links.
13. Don’t Serial Post
Engagement is one thing, but the quickest way to turn people off – on ANY network – lies in serial posting, where you fire out one post after the other to dominate your target viewer’s feed.
14. Don’t Over-Promote
A recommended rule-of-thumb is to make eighty per cent of your posts helpful, general, entertaining or just plain interesting; and less than twenty per cent promotional.
15. Develop Relationships with “Key Influencers”
Don’t just focus on your fans – actively follow and respond to your own favorite “key influencers” in the social media niche.
16. Create Useful Infographics
The beauty of infographics lies in the fact they are (a) seen instantly (b) judged on the spot.
18. Run Contests
If you stop and study how often top social media experts run contests, you’ll also see how much viral buzz and interaction these generate!
19. Offer a Service Sample for Free
You can also use an App to offer service samples for free; or in conjunction with some other offer; or as a contest, as Mari Smith has done in the example below.
20. Track your Conversions
Track, and you will quickly find out the “hot buttons” your particular audience best responds to. It’s amazing how many would-be social media experts don’t bother to track, so get the edge on them and start doing so!
21. Be There
Another seemingly-obvious tip that a staggering majority of would-be social media experts ignore: Simply be active on your networks daily – preferably when your target audience is present. Respond, comment, “Like”, thank and question. You’ll build trust – and a community.
And that’s really what becoming a social media expert is all about!