When it comes to problem solving, conducting a good brainstorming meeting can be very valuable in getting diverse ideas on the white board. When given the opportunity for open contribution where every idea is treated with respect, people will freely participate and the results will be eye-opening.
However care must be exercised in brainstorming to prevent the group from reverting to the harmful practice of “blame storming”. Blame storming is a shift from positive problem solving into the dark arena of laying blame for past problems or failures.
Detroit’s most famous entrepreneur, Henry Ford, had some interesting views on brainstorming and blame storming. He was once asked about brainstorming through the use of customer focus groups. His reply was that if he had asked people about their views of transportation they would “have asked for a faster horse”.
Perhaps he was right. What probably would have happened in the flow of ideas for safe travel using the new technology of an engine would have turned into a session about how horses could be better treated or trained? But the underlying purpose of moving people from point "A" to point "B" quicker would probably not have been successful. However Ford did not like blame storming. "Don’t find fault, find a solution,” he said.
To learn how to prevent blame storming, click here.
This and many other new business terms are called Bizerms™ by Max Impact, a Rochester Hills, Mich., based internet site offering complimentary resources to business leaders, entrepreneurs, human resources professionals and trainers. Each Bizerm™ is a play on words designed to get people thinking about the real meaning of old terminology or to give a visual image of a more truthful business implication of situation. For more Bizerms™, click here.
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