A little over a week ago, Spotify announced that they would start offering access to their mobile app for free to the general public with certain limitations. Their mobile offering will give users the ability to shuffle play any playlist or artists' catalog and also allow all users the ability to create their own playlist.
The desktop application is already working with the freemium model and has been one of the most successful streaming services in the world.
Even with the success of the desktop application, the user conversion rate is still not where it needs to be in order to solidify the Spotify model as one for others to follow.
Their mobile offering is the game changer and it's not just for Spotify - but for the whole streaming community.
Steaming services have been married to the idea of having a freemium model available ONLY to those who have web access and then just touting that they have an app available for mobile. Without the mobile access to streaming services, most users have opted to use Pandora or other passive radio listening services to provide them with music.
With Spotify providing access to their mobile application, this will help show the users the full potential of the service and will help lure them into the full service membership.
Other steaming services should take note of what Spotify is doing and offer access to their mobile app to all consumers.
The industry hopes that streaming music is turning the corner and more people are willing to pay the $10/month access to all the music they want instead of downloading it from iTunes or from P2P sites. With mobile access to Spotify's full catalog, users can now feel like they have access to their full library of music and not just be limited to using the site on a desktop.
Addendum: According to a report from Cnet, Spotify said that downloads of the app have increased four times over since they announced the mobile app would be free.