The internet in the past was all about seo. The art of taking a website from the last pages of a search result and placing it in the number one spot was both rewarding and in high demand. Keyword research was the first and most important step to achieving this. It was the very foundation on which good seo was built. That has all changed now social media has stepped in and completely taken over.
As stated in the first article, when you as a business are added to someone’s friend list or other social network you are then automatically brought up in their Google search results. This is why having a strong Web presence is an absolute necessity for any business but especially a new business.
What is a strong Web presence?
We waited two weeks to write this follow up to our previous article for a simple reason. The reason was to show exactly how much the internet would change over the course of two weeks. You can use things like Google trends to follow such advancements and in this case that’s what we did. We found that the term “social media” had seen a drastic increase in searches in this time frame. So, to answer the question what constitutes a strong Web presence, the answer is you do.
The internet is always evolving and adapting to what its users want. Therefore as a business owner you must learn to keep up with any trends that involve your business. The best way to do this is to be where your customers are and we all know they are on the Web. They are constantly sharing, quoting, commenting, and discussing things they have an interest in.
Social networking has become second nature to almost everyone. This is why many people argue that the term “Social Media” isn't exactly accurate. In fact they say we should do away with the term entirely due to the fact that that when someone says “I’m online” chances are they are on a social network, like Facebook, Twitter or Google+.
So you see, social media is the internet. The internet has provide business a way to do word of mouth marketing at such a high rate that it seems naive to not use “Social Media” to your advantage.